Originally posted on TIME:
In order to innovate in a way that is both practical and effective you need to make “little bets.”
What’s a little bet?
A small experiment that tests a theory. It’s just big enough to give you the answer you need but not so big that it wastes too much precious time, money or resources.
Rather than going all-in on the first idea you have and risk losing everything, a little bet allows you to break out of your comfort zone and try something new knowing that if it doesn’t work out you can quickly recover and try something else.
Little Bets
The best book on the subject is the aptly titled Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. Peter Sims explains why it’s such a strong concept:
Little Bets is based on the proposition that we can use a lot of little bets and certain creative…
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