Originally posted on TIME:
This story was originally published on StartupCollective.
If you expected rain, you would bring an umbrella, right? The same preparedness applies to brainstorming. If you want a hurricane of ideas, you’ll need the right variables. It all begins with a rain dance — you have to inspire others to channel the right energy. As soon as it starts to storm, break out that paper and soak up the flood of ideas. Most importantly, allow the storm cloud to travel beyond the office. That is often when the most powerful lightning will strike.
Brainstorming sessions, when done correctly, can be one of the most powerful tools in your business. Oftentimes, however, a meeting held with the intention of generating groundbreaking ideas turns into an hour of wasted time and you’re left scratching your head over what went wrong. Here at Brandberry, we make it rain cats and dogs, so we…
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